WinterGreen Research announces that it has published a new study Sports Analytics: Market Shares, Strategy, and Forecasts, Worldwide, 2017 to 2023. The 2017 study has 557 pages, 213 figures. Worldwide sports analytics markets are poised to achieve significant growth as the coaches and players leverage information collected from sensors. Teams can realize significant competitive advantage by utilizing analytics capability effectively. All teams use analytics.
Tablets and smart phone communications systems make training information more cogent and more available, remaking all sport management everywhere. Video capability has been extended with analytics that provide automated capture of noteworthy player and team play events. Information services leverage automated process to make analytics more useful for fan sports enjoyment enhancement and to provide more useful information for fantasy players.
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The value of sports analytics relates to the predictive capabilities provided. The best sports teams are the ones using the power of real-time information to their advantage. All teams use analytics, some are more able to integrate analytics into the decision-making process in a way that wins games. Real time information is a world of its own, some teams and players are able to integrate real time information.
The gamblers are prevented from gaming the analytics systems. Fraud is more easily detected and prevented.
Fantasy sports players use the analytics systems. Sports analytics are used for creating fantasy leagues, giving sports fantasy players access to statistics that enhances their play of the game. It is used to improve scouting, to detect new player unusual talent and evaluate players competitive capability. Using the system, the agent gains competitive advantage with teams when they present analysis about the players they represent
Sports analytics has become the model for predictive sports business decision making. The sports business has been reorganized among teams, inspired by sports analytics. Analytics are finding innovative use in sports, leading to models for organizing and managing teams.
Sports analytics market driving forces relate to the ability to improve winning percentages and decrease the cost of paying players. By implementing metrics functions that describe how to put together a winning team without a very high payroll, sports analytics provide a winning edge to team management. Analytics are used to figure out how a team can improve fan appeal.
In hockey, analytics has been adopted big time, the trend this summer of 2015 has been for NHL clubs to hire bloggers and website operators so their content is proprietary. Shift charts represent an image of changing data. In the chart above, the numbers along the top represent the shifts played during the game. The black lines represent goals scored and show what line was on the ice offensively and defensively for each goal scored in each period, period one, period two, and period three.
Sports analytics are about patterns, detecting patterns and attaching value to them by being able to predict better what players will succeed and what players will do well in a certain system. The patterns apply to teams, to players and to fans.
The data about the sport is relevant in a lot of different ways, some teams are more able than others to harness the patterns to their benefit. Does it make a difference? Do the teams with better analytics win? Apparently so. The MIT sports analytics conference is a testament to the value of technology in sports.
Play of the Game is what makes sports entertainment, and the players entertainers. Hockey is a particularly appealing sport because it has so much player contact. It is a contact sport. Some of the better plyers play with finesse. Ovechkin for example, who had 27 even-strength goals this season (fifth in the league) and who scored a league-leading 24 power play goals is fun to watch. He is a premier player because of style and this makes him a fan favorite.
According to Susan Eustis, principal author of the market research study, “Sports teams have discovered that with intelligent use of sports analytics they can dominate a league. As the early adopters prove that analytics make the difference between winning and losing, all teams, mangers, and fantasy sports players have adopted use of the solutions creating market growth opportunities.”
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1. Sports Analytics Market Description and Market Dynamics 51
1.1 All Teams Crunch Numbers 51
1.2 Sports Analytics That Appeal to the Fan Base 52
1.2.1 Hockey Analyses Take Into Account Situations (Even-Strength, Power
Play, Shorthanded) 53
1.2.2 Analytics Change the Outcome of the Games 54
1.2.3 Seriously Flawed Sports Analytics 55
1.3 Team Sports Analytics 57
1.3.1 Red Sox Sports Analytics Information Services 57
1.3.2 Red Sox Win the World Series Three Times 60
1.3.3 Red Sox Value Patient Hitters 60
1.3.4 New York Yankees 62
1.3.5 Moneyball Is Alive And Well in Oakland 62
1.3.6 Oakland A’s General Manager Billy Beane Moneyball 63
2. Sports Analytics Market Shares and Market Forecasts 90
2.1 Sports Analytics Market Driving Forces 91
2.1.1 Football Challenged By Deleterious Effects Of Concussions 92
2.1.2 Games and Training Produce Sample Of Data To Analyze 92
2.1.2 Sports Analytics Organizational Market Driving Forces 94
2.1.3 Play of the Game 102
2.1.4 NHL Shift Charts 103
2.2 Sports Analytics Market Shares 107
2.2.1 Companies and Media Focused on Sports Analytics 109
2.2.2 Sportradar 116
2.2.3 Sportradar Supports Bookmakers 118
2.1.3 Michael Jordan and Mark Cuban Are Betting That Sportradar Will
2.2.4 Stats Lost the NFL Deal to Sportradar 119
2.2.5 Losing the NFL, Stats Focuses On Player-Tracking, Fantasy 119
2.2.6 Stats Fantasy 120
2.2.7 Stats / Prozone Describes Performance 121
2.2.8 Perform / Opta 121
2.2.9 Perform / OptaPro Portal 122
2.2.10 TruMedia 123
2.2.11 Catapult Team 123
2.2.12 Catapult: National Hockey League NHL 123
2.2.13 Catapult Total Revenue 123
2.2.14 Sportvision 124
2.2.15 Fox NFL Predictions 125
3. Sports Analytics Product Description 176
3.1 Sportradar AG 176
3.1.1 Sportradar US Subsidiary 176
3.1.2 Sportradar Partnership with German Football Association 176
3.1.3 Sportradar Fraud Prevention Service (FPS) 177
3.1.4 Organized Crime And Match-Fixing Have A Detrimental Effect On Sport
3.1.5 Sportradar Official Data Collector / Distributor Of NBA 178
3.1.6 Sportradar Million-Dollar NBA Deal 182
3.1.7 Sportradar OTT platform 186
3.2 STATS 189
3.2.1 Stats Focus On Player-Tracking, Fantasy 190
3.2.2 Stats Focus On Player-Tracking, Fantasy 194
3.2.3 Stats Attract And Engage Sports Fans With Stats Solutions 194
3.2.4 STATS Fantasy Baseball 195
3.2.5 Stats Fantasy Sports 197
3.2.6 Stats Fantasy Games 200
3.2.7 Stats Pick / Predictor Fantasy 200
3.2.8 Stats Salary Cap Fantasy 201
3.2.9 Stats Leagure Stype Fantasy 201
3.2.10 Stats Commissioner Fantasy 201
3.2.11 Stats Bracket Fantasy 202
3.2.12 Stats Brand Activation and Custom Development 202
3.2.13 Stats’ SportVU Technology 204
3.2.14 Stats ICE – Basketball Operations Solutions 207
3.2.15 Stats’ Sports Solutions Group 207
3.2.16 Stats Player Tracking 208
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